Discovering through simulation the event to which a customer would be inclined to purchase from an Ulta Beauty store if the event is driven by exceptional customer service. The recommended design for the event simulation flow chart is described as follows:
The flow chart goes from the team meeting that occurs before the store opens to discuss with all staff which product specials and services are to be promoted. Once the Ulta Beauty store opens, the customer is guided either in que for product advice or scheduling services. Customers receive short demos of usage of hair tools and accessories. The customer experience leads to purchases.
The sales analysis reporting demonstrates the best quarter when there are sales increases.
Diagram shows estimated revenue dollars.
The recommended sales strategy is when sales spike, usually the first, third, and fourth quarters. Within these quarters, promotions and bundles and discounts to services are offered. The business model shown above allows for product movement from customer purchases. Promotions and bundles prove to be successful when offered during purchasing peak times.