Ulta Beauty Project

Welcome

Introduction

Current Process Flow Ulta Beauty was founded in 1990 as retail for cosmetics, hair and skin services, fragrances, and so much more. There are 1,278 stores located throughout the United States. Every s…

Business Model Prototype

A proposed new business model for Ulta Beauty will take the beauty store service to a virtual platform. The Ulta loyalists can discover a new way to find the best makeup trends and use the products wi…

Business Process Analysis

Discovering through simulation the event to which a customer would be inclined to purchase from an Ulta Beauty store if the event is driven by exceptional customer service. The recommended design for …

Pricing Analysis

The pricing analysis centers on how much it cost to produce the sale of products and services. The design of a causal loop diagram help understands the supply and demand for certain makeup and skincar…

Operation Analysis

Ulta Beauty’s operation analysis consist of having a simple stream line process. The process begins with suppliers selling to the distribution center and product manufacturing. The beauty consul…

Decision Analysis

Based on the proposed business model, a decision analysis captures certain criteria to sell the makeup and skincare products. The analysis includes the Total Quality Control (TQC) method as seen on th…

Customer Retention

As the pandemic of 2020 unwinds, and consumers are willing to go the retail stores to shop, Ulta Beauty can be ready to reach out to already loyal customers of the brand. The idea of customer retentio…

Human Resource

The best investment for Ulta Beauty’s success is the employees. The solution is retaining employees by offering training programs and recognizing talent with a rewards incentive program. One analysis …

References